Nike and FC Barcelona Extend Landmark Contract

Nike has extended its deal with La Liga champions FC Barcelona. The new deal has been estimated to be worth nearly $175M USD per year over the next ten years, thus surpassing rivals Real Madrid's sponsorship deal and making the club the highest-paid in the world. The new contract will extend the two organizations' relationship to over 30 years: Barça originally signed on with the Swoosh back in 1998 and have won 4 Champions League titles, 10 La Liga championships, 4 Copa Del Rey trophies and 3 ...